I build the technical systems that keep businesses running — the automations, integrations, and backend logic that connect the tools a company already uses.
My edge is a specific combination: I can actually write code, and I know the CRM and marketing-automation tools deeply. Most people have one side or the other.
Comfortable inside the platform. Sets up workflows through the UI — until the job needs something the tool can't do out of the box.
I work the CRM like an operator and write the custom scripts and API integrations underneath it. When the platform hits a wall, I build past it.
These are the failures I get called in for — the ones that quietly leak revenue while everything looks fine on the surface.
Events that silently stop firing, retries that never happen, payloads that don't match. Data goes missing and nobody notices for weeks.
A contact enters in one platform and never reaches the next. Handoffs between systems that were never wired to talk to each other.
The out-of-the-box tool can't handle the logic your business actually needs — so the work stalls at "the platform won't let us."
Built and managed in production — not demos. I understand systems all the way down, not just the surface.
The moment a lead arrives, it's routed, enriched, and put in front of a rep in under a minute — because the first business to respond usually wins the deal.
Pipeline stages that mirror how the team actually sells, with the automation that moves deals forward and keeps the CRM honest.
Intake forms, follow-up sequences, and internal workflows that run on their own instead of relying on someone remembering the next step.
Connecting the tools that don't natively talk to each other with custom REST API integrations, so data flows in one place instead of ten.
Built complete web products from front end to backend logic — which is why I can reason about a whole system, not just the CRM sitting on top of it.
Open to freelance automation projects and white-label technical partnerships with agencies. Tell me where your systems are breaking — I'll tell you how I'd fix it.